Spotlight: TOTAL Lubricants

TOTAL MLB Sponsorship

To increase brand awareness in major markets across the United States, TOTAL Lubricants turned to us for stadium signage in select Major League Baseball markets including Philadelphia, Dallas, Chicago, Detroit, Atlanta and Los Angeles. Working with Repucom, we’re able to measure the broadcast impressions to help determine the ROI to make sure we’re hitting it out of the park with each deal.

In addition to the outfield signage, we wrote and produced ongoing radio campaigns, developed in-stadium animation and implemented market-specific promotions throughout the season. Click on the radio spot to listen. Play ball!