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18 Dec

Posted at 15:46h in by
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Start your marketing engines. For anyone in the fuel or oil business, everyone knows that switching brands is a major challenge. The investment is steep, but the rewards are great, especially when switching to the Sunoco brand. We designed a “Welcome to Sunoco” kit especially for...

18 Dec

Posted at 15:00h in by
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Total-lly great branding and marketing programs. How do you reach out to Kia dealers across the country to change their current motor oil to a new brand? Using a unique campaign with a direct mail approach and repeated mailings over a 3-week period, Houston-based Total Specialties...